RESUME
Professional
Info
Media Specialist with 7+ years of experience in digital media and content creation, adept at leveraging storytelling and media analytics to drive campaign success and enhance digital engagement.
Work
Experience
Assoc. Media Manager
June 2022 - April 2024
• Partnered with social media platform vendors to implement best practices, resulting in improved campaign performance. • Boosted client campaign conversions by 80% through strategic media management.
• Implemented analytics to refine digital strategy, enhancing client ROI.
• Partnered with cross-functional teams to ensure client objectives were incorporated effectively.
• Introduced innovative campaign ideas, significantly improving digital engagement.
• Managed detailed campaign tracking to optimize media spending and performance.
• Streamlined client reporting processes, enhancing efficiency and accuracy.
YouTube - Content Creator
February 2021 - Present
• Crafted and executed dynamic social media campaigns to enhance channel visibility.
• Utilized innovative storytelling techniques to grow the follower base by 1,000.
• Increased viewer interaction by 65% through engaging content creation.
• Used Adobe Suite for efficient video and image editing.
• Introduced advanced editing techniques to enhance video quality and viewer engagement. • Focused on precision editing to elevate content aesthetics and viewer experience.
Cision - Associate Content Specialist
January 2021 - March 2021
• Boosted media pickup by 85% through strategic press release optimizations.
• Fostered strong client relationships to tailor content for target audiences.
• Revolutionized client content strategies for enhanced media engagement.
• Enhanced brand visibility by meticulously publishing across diverse platforms.
• Guided clients towards futuristic media practices, significantly boosting coverage.
• Increased media exposure by 85% by optimizing press release strategies.
• Attentively managed client press releases across multiple platforms for optimal visibility.
WZIP- Z88.1 Promotions Director
Fall 2019 - Spring 2020
• Led team in orchestrating strategic events to enhance station awareness.
• Elevated the station's brand via strategic event leadership and robust social media engagement.
• Introduced dynamic cross-departmental digital strategies to boost audience connection and brand loyalty. • Oversaw precise content creation for social media, enhancing audience interaction and feedback.
• Spearheaded promotional campaigns that significantly increased station visibility and audience base.
• Partnered effectively with multiple departments to launch cohesive branding initiatives and campaigns.
Skills
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Adobe Suite
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Microsoft Suite
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Social Media Efficient
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Effective Communication
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Organized
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Creative
Organization Membership
WZIP Z88.1
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Promotions
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Entertainment
Black Students United
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2019-2020 Marketing Director
Summa Health
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Volunteer
GlobalTies Akron
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Content Creator
Dress For Success Columbus
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Volunteer
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Marketing Committee
PDF Resume
Education
The University of Akron
Fall 2016 - Fall 2020
B.A. Media Studies Communication, Minor Public Relations, Graduation Year 2020, The University of Akron, Akron, OH
Professional Social Media Certification, The University of Akron
The University of Akron
Fall 2022 - Current
M.A Strategic Communication